In some Tier 1 towns and other villages, the posters of Megastar Chiranjeevi’s “Sye Raa” have turned up just before the Bhogi festival. Many wondered why Sye Raa posters are being pasted when the film is not in theatres anymore. And as the posters stood by the side of posters of Ala Vaikunthapurramuloo and Sarileru Neekevvaru, the reality has slowly struck the audiences.
Actually, some TV channels are these days following the publicity strategy of pasting posters and giving digital ads to promote a film’s first screening on TV. On the eve of Sankranthi (Jan15), Gemini TV has aired Sye Raa for the first time on television and they have advertised that heavily through the posters. That’s the reason, many Telugu towns and cities saw posters of this Mega movie during Sankranthi season.
Featuring Megastar Chiranjeevi in the lead role, Sye Raa got released on Oct 2nd across the globe and did pretty well only at Telugu box office. Later the film got released on Amazon Prime Video and most of the audiences already watched it. But we have to see how the Sankranthi season will help it rake TRPs on TV now.
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