Leonardo DiCaprio 'teams up with VERY unlikely celeb to flog trainers'

Leonardo DiCaprio ‘teams up with a VERY unlikely British celeb to flog £200 vegan trainers’

Hollywood heartthrob Leonardo DiCaprio has reportedly gone into business with none other British musician James Blunt.

According to The Sun the pair have both invested in UK vegan trainer brand LØCI, after being persuaded by mutual pal Princess Eugenie.

LØCI is a label popular with celebs including Meghan Markle, Ben Affleck and Olivia Wilde, with a pair costing almost £200. 

A source told the publication: ‘Eugenie was introduced to the brand by her good pal Sofia, James’ wife, and attended its launch event last year’.

‘She is connected to Leo through some of her Hollywood pals and inspired him to invest last summer.

Buisness: Hollywood heartthrob Leonardo DiCaprio has reportedly gone into business and invested in a vegan trainer brand with none other than British singer James Blunt 

Cool: LØCI is a brand popular with celebs including Meghan Markle , Ben Affleck and Olivia Wilde, with a pair costing almost £200

They went on to reveal that Eugenie had introduced the trainers to Prince Harry as well as a whole host of other environmentally friendly royals.

Adding: ‘James has now invested too, so he is technically in business with Leo’.

The brand says it is ‘about having ethical fashion without sacrificing on style’ and uses ‘premium repurposed ocean and land plastic’, which was no doubt a draw for climate activist Leo. 

MailOnline have contacted James and Leo’s representatives for comment.  

Hitmaker James married wife Sofia, which whom he shares two sons, in 2014, the aristocrat has many royal pals and is herself the granddaughter of the 8th Duke of Wellington. 

Earlier this year Titanic star Leo risked accusations of eco-hypocrisy as he was seen leaving Porto Cervo, Sardinia via a private airport.

The actor who is a noted climate activist, boarded a plane at Olbia Private Airport which has its own private jet terminal for wealthy travellers.

It comes as he has travelled between the US and cities such as London, Milan, and Paris over recent months – accumulating over 12,000 miles of travel.

Business venture: The pair are believed to have been persuaded to invest by mutual pal Princess Eugenie, who is a friend of James’ wife Sofia 

Pals: A source said that Eugenie had also introduced the trainers to Prince Harry as well as a whole host of other environmentally friendly royals (L-R, Sofia Blunt, James and Princess in 2021)

Leo has previously come under fire for his use of gas-guzzling private jets.

In 2016, he was ridiculed for an 8,000 mile trip via private jet from Europe to New York City to accept an award for his environmental activism. 

Carbon emissions for private jets vary, but by some accounts are more than 37 times higher than flying commercial. 

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