She's known for her extravagant outfits and larger-than-life personality, and Gemma Collins didn't disappoint as she stole the show once again at an event in London.
The 43 year old former TOWIE star attended the launch of beauty company Sephora's first ever store opening in the UK.
Gemma was ultra-glam for the occasion, with a slight Disney villain-inspired look due to her shiny black cape that flowed to the floor and featured a ruffled high neck detail.
The TV personality vamped up her outfit even more as she donned a leopard print blouse and tight leather trousers underneath the cape.
Celebs with the most garish houses from Gemma Collins' elephant statue to Chloe Ferry's neon gym
Her light blonde hair was slicked back into a bun which sat atop her head, whilst one loose curled tendril hung next to her face.
Gemma's makeup was applied to perfection, with peach-hued eyeshadow and matching gloss and a brightening blush on both cheeks.
Gemma posted a video of herself at the event as she admitted she was "overwhelmed" when she was asked to come to the UK launch, after visiting a Sephora store in Miami.
She also shared another clip as she strutted around the store in her cape, turning around and winking at the camera every so often.
Beyonce's Run the World (Girls) could be heard over the video, and Gemma took the opportunity to wish her followers a Happy International Women's Day.
In her caption, which is all in capitals, Gemma wrote: "Happy International Women's Day. Ladies can I get an Amen.
"Keep beating to the sound of your own drum. Follow your intuition always. Don't let anyone put you down.
Gemma's followers were quick to comment on her outfit, as one wrote: "Love the cape. Xx" whilst another said: "Rocking it – you look amazing."
A third commented: "Magnificent Gemma," as a fourth wrote: "Wow!! You look amazing, loving your outfit."
Prior to the event, Gemma had documented the process of getting ready as she had her hair and makeup done, before revealing that she was being "sewn in" to her leopard-print top.
She appeared to throw shade at some other celebs for doing the latest social media trend, named 'Get Ready With Me' or 'GRWM' for short, as they do a full reel of their hair, makeup and outfit.
Gemma, who wanted to show off her earrings, said: "I'm not gonna do a 'get ready with me' because I've seen so many of them…yeah, no comment."
She continued: "I mean, great if everyone wants to do them but I've just seen so many, and as you know, I'm a trend setter not a follower."
Former Love Island star Ekin-Su Cülcüloğlu also attended the Sephora event, which included a performance by popular 90s band, Sugababes.
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