Best affordable wedding dresses from the high street that won’t bust your budget

If you're a bride-to-be the thought of getting the perfect wedding dress is probably giving you cold sweats and untold amounts of anxiety.

Even more worrying for most is the astronomical cost.

Many women end up set aside hundreds, if not thousands, for their gown adding to the pressure of finding the most stunning bridal gown you can get your hands on.

But with the launch of a number of high street collections the tides are turning.

Affordable gowns are flooding the shops, with fashion retailers like ASOS, John Lewis and Dorothy Perkins offering shoppers a cheaper (but no less stunning) alternative for their big day.

Here's our round up of some of the key ranges worth checking out.

Best high street wedding dresses


  • Lace wedding dress, £149.99

H&M's bridal range stormed onto the scene a few years ago and remains a great option for anyone looking for on-trend design and a wallet-friendly price. We love this traditional look dress, which comes with a gorgeous bodice overlaid with scallop edged lace, finished off with a gently flared skirt – a flattering look for most body shapes.

Shop H&M bridal range here


  • Rose Wedding Dress, £599

Modern brides will love the elegant cut of this romantic style dress from high street fashion staple Whistles. The dress features a fashionable Bardot style neckline which is very flattering without being too revealing and a cascading hemline that gives the perfect draped effect.

Shop Whistles bridal range here

Phase Eight

  • Poppy Embroidered Wedding Dress, £450

Phase Eight has been a staple for occasion and bridal wear on the high street for a long time. Nowadays brides-to-be can find an array of styles, ranging from modern short dresses to traditional gowns, to suit their tastes and budget. Prices range from £199 to £599.

Shop Phase Eight bridal range here


  • ASOS EDITION crepe off shoulder wedding column dress, £150

When ASOS launched their wedding collection a couple of seasons ago, it got everyone excited.

Not only do they have hundreds of styles from their own brand, the online retail giant also stocks other labels such as Chi Chi London, Coast, French Connection and Whistles, so you'll have lots of options to choose from that work for your budget and theme.

Shop ASOS bridal range

Dorothy Perkins

  • Showcase White 'Aurora' Bridal Dress, £105 (was £150)

Dorothy Perkins launched their first bridal collection in 2017, going from strength to strength last year.

The collection features an array of dresses to suit your style – from classic floor length gowns to contemporary, fashion-forward styles, there's something for everyone.

Shop Dorothy Perkins bridal range here



  • Phase Eight Nyelle layered bridal dress, £195 (was £395)

The high street department store has so much choice for bridal occasionwear and their Debut line has gorgeous and affordable wedding dresses.

If you want to save yourself a bit of stress, use it as a one stop shop to dress the rest of your bridal party, pick up bridal beauty products and pick out favours.

Shop Debenhams bridal range here


  • Beatrice embellished maxi dress, £299

Monsoon has long been a go-to for occasionwear and this seasons collection is inspired by modern romance with stylish detailing and unfussy silhouettes.

Don't forget to also check out their accessories, shoes and bridesmaids ranges.

Shop Monsoon bridal range here


  • Silver embellished plunge maxi dress, £60 (was £90)

The online fashion giant launched a limited edition bridal range a few years ago and it's been such a hit with shoppers it is still going strong.

The full collection includes gorgeous, affordable wedding dresses, bridesmaid gowns, accessories and even lingerie with items priced from £3 to £200.

Shop Missguided bridal range here


  • Bridal Cowl Neck Satin Maxi Dress, £80

Lipsy launched their first bridal collection a few seasons ago and it continues to be popular with shoppers looking for affordable dresses that still have the 'wow' factor.

The collection also includes an array of bridesmaid dresses, footwear and accessories, so you can get everything you need in one place.

Shop Lipsy bridal range here

Little Mistress

  • Goddiva nude v-neck split embroidered dress, £65

The online retailer's wedding collection is full of on trend styles to suit all shapes and sizes. You can even kit out all of your party with their range of bridesmaid dresses too – and many outfits are under £100.

Shop Little Mistress bridal range here

Chi Chi London

  • Curve Tremaine dress, £140

Fashion brand Chi Chi London is also a great option for glitzy dresses for less. The online retailer has a wide range of gown options in its bridal collection, which cost between £45 and £210.

Designs come in plenty of must-have styles and there are additional collections for plus size and petite shoppers too.

Shop Chi Chi London bridal range here

Ted Baker

  • Morgona embellished maxi dress, £599

Ted Baker is another go-to option if you want fashion-forward design for your big day without a big price tag.

The high street retailer has an array of beautifully designed modern wedding dresses and even gives customers the option to use the wedding service to help pick out the look that works best for you.

Shop Ted Baker bridal collection here

John Lewis


  • Ghost Lily dress, £495

If you want to have plenty of choice when it comes to high street brands John Lewis is a great option. The upmarket department store features looks for top brands like Monsoon, Phase Eight and French Connection, with prices ranging from

Shop John Lewis bridal range here


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