An Influencer with 2 Million Followers Couldn't Sell 36 T-Shirts and Twitter Is NOT OKAY

Today in confusing math problems that I’m 100 percent too exhausted to solve: Twitter is deeply baffled after an influencer named @Arii with 2 million followers failed to sell the 36 t-shirts required for her to start a clothing line.

In a since-deleted Instagram post, Arii explained that no one had “kept their word” and ordered her shirts despite “getting such good feedback,” and that now “the company won’t be able to send orders to people who actually bought shit.” She also added “the people who I thought would support me really didn’t nor did they share any of my posts (all I asked for).”

Kay, so it’s obviously pretty weird that someone with 2 million followers couldn’t sell 36 t-shirts. Like, pretty sure even I could sell 36 t-shirts. And twitter has a lot of thoughts about what the actual hell is going on.

Like, maybe the influencer ~bubble is bursting~?

The influencer bubble is bursting. This young lady has well over 2 million followers and couldn’t sell 36 shirts. Focus on genuine engagement and not followers cuz they ain’t gonna buy a thing.

Maybe the product was at odds with her personal brand?

Look at her feed vs her product line. These aren’t even close to the same aesthetic.

If you can’t imagine her wearing any of these, why would her followers?

Either way, Twitter is GOING OFF.

Not so hot take. The failure and subsequent pity party IS her marketing angle and she’ll use it later to pivot and say how she overcame adversity and try to sell ebooks on the road to success 🤷🏾‍♀️


Lady with 2 mil followers who couldn’t even sell 36 shirts is emblematic of a noisy marketing/sales line . Look up an article called 1000 true fans to find out the power of actually catering to a core audience . You don’t need followers , you need buyers/fans/customers who spend

She really got 35k likes on a post about not selling 36 pieces that’s so wild.

I feel like adding “was able to sell 36 shirts” to my bio.

Millions of followers, yet can’t sell 36 shirts or whatever. So much for influence / personal brand… Don’t be fooled by numbers.

PLOT TWIST: she deleted her “my brand failed” post.

Something is definitely up. The “positive” spin: she took flak for failing & wanted it to stop. It’s seeming more plausible that someone’s lying somewhere.

“Marketing stunt” maybe?
Sympathy post for future $?
Lie about sales?

I’m really tripping that homegirl has 2.5 MILLION followers and couldn’t sell 36 shirts lmaooooo. Even if only 1% of her followers bought, that’s 25 THOUSAND units she should’ve been able to move. She couldn’t do 36?! THREE SIX?!?!

And now poor Arii has had to turn off Instagram comments on some of her posts thanks to people trolling her with musings like “Hey can’t seem to find any posts or links about your clothing brand? Thought the design would be great to wear matching with 35 of my friends,” and “How’s the merch going 💀.” Honestly, I feel bad! SOMEONE BUY HER SHIRTS!

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